You can easily create shortcuts to classic desktop applications on Windows 8 Start Screen (this is called “Pin to Start” in Windows 8).
It may not be immediately obvious how to rename these shortcuts / tiles once they are on your Start Screen.

1. Select (right click) on the tile you want to rename.
   
2. Click on “Open File Location”
   
3. This will open your shortcut in Windows Explorer.
   
4. Simply rename it there and this will change the name which appears on the start screen.